About Work DNA, Services, Capabilities How we work Founder Contact
WELCOME
TO BUSINESS
UNUSUAL.
WE ARE AN
INDEPENDENT
CREATIVE
MARKETING AND
DESIGN FIRM.
WE WORK SIDE-BY-SIDE
WITH YOU
TO SOLVE YOUR
BUSINESS PROBLEMS
WITH CREATIVITY.
YOUR
GOALS, PROBLEMS,
WORKSTREAMS,
TIMELINES, AMBITIONS,
AND SUCCESSES
ARE OURS
TOO.
WELCOME
TO BUSINESS
UNUSUAL.
WE ARE AN
INDEPENDENT
CREATIVE
MARKETING AND
DESIGN FIRM.
WE WORK SIDE-BY-SIDE
WITH YOU
TO SOLVE YOUR
BUSINESS PROBLEMS
WITH CREATIVITY.
YOUR
GOALS, PROBLEMS,
WORKSTREAMS,
TIMELINES, AMBITIONS,
AND SUCCESSES
ARE OURS
TOO.
SOME WORK
WE DID.
Loto:
Friday the 13th
Snickers:
The warning
Snickers:
Stop the hunger
Fa:
The arrival
Centrepoint:
Lies
KFC:
Chizza
Loto:
Black cats
J&J:
Every little wonder
Visa:
Gifts
7UP:
Switch on
Pepsi:
UCL
Centrepoint:
Greed
Sydlexia:
Making sense of Dyslexia
Aquafina:
Show your flavour
UN Women:
My mother's name is
Emirates:
All time greats
KFC:
Cruncher
VISA:
Google translator
Centrepoint:
The boy nobody could see
L.E.D:
Every dot counts
Loto — Friday the 13th CREATED AT IMPACT BBDO
Snickers — The warning CREATED AT IMPACT BBDO
Snickers — Stop the hunger CREATED AT IMPACT BBDO
Fa — The arrival CREATED AT IMPACT BBDO
Centrepoint — Lies CREATED AT IMPACT BBDO
KFC — Chizza CREATED AT IMPACT BBDO
Loto — Black cats CREATED AT IMPACT BBDO
J&J — Every little wonder CREATED AT IMPACT BBDO
Visa — Gifts CREATED AT IMPACT BBDO
7UP — Switch on CREATED AT IMPACT BBDO
Pepsi — UCL CREATED AT IMPACT BBDO
Centrepoint — Greed CREATED AT IMPACT BBDO
Sydlexia — Making sense of Dyslexia CREATED AT IMPACT BBDO
Aquafina — Show your flavour CREATED AT IMPACT BBDO
UN Women — My mother's name is CREATED AT IMPACT BBDO
Emirates — All time greats CREATED AT IMPACT BBDO
KFC — Cruncher CREATED AT IMPACT BBDO
VISA — Google translator CREATED AT IMPACT BBDO
Centrepoint — The boy nobody could see CREATED AT IMPACT BBDO
L.E.D — Every dot counts CREATED AT IMPACT BBDO
OUR DNA
STRATEGICALLY DRIVEN Effective creative work starts with rigorous creative strategy and clear, measurable objectives rooted in brand purpose.
BUSINESS RESULTS OBSESSED We strive to create work that grow the business, with result oriented creativity. Not just tick boxes.
INTEGRATION FANATICS Work that seamlessly connects and feeds off every element and phase of the customer journey.
SERVICES
WE COMBINE
TECHNOLOGY AND CREATIVITY
TO GIVE YOU
A COMPETITIVE ADVANTAGE
AS YOU UNDER-TAKE ESSENTIAL
DIGITAL TRANSFORMATION.
AND ADDRESS YOUR BOTTOM
LINE CHALLENGES AND TOP LINE
GROWTH SIMULTANEOUSLY.
BUSINESS
DESIGN
BRAND EXPERIENCE
INNOVATION.
INTEGRATED
CAMPAIGNS.
CAPABILITIES
STRATEGY. Research — Growth Strategy — Brand Strategy — Customer Content Strategy
Innovation Strategy — Experience Strategy — Data Strategy.
MARKETING. Media Planning — Campaign Development — Communications Planning
Social and Influencer Marketing — Measurement and Reporting.
DESIGN. Experience Design — Design Language Systems — Brand Identity and Naming
Responsive Web — Native Applications — Retail Environments — Packaging.
DIGITAL. Digital Products and Services Design — App & Website Development — Digital Marketing
UX & Content — Commerce & CMS Platforms — Data Science.
IMPLEMENTATION. Content Production — Interactive Production — Experiential and Event Production
Film Studio — Photo Studio — Prototyping.
HOW WE WORK
1 SMALL, LEAN
NIMBLE.
Founders always directly involved, making the process more personal, faster, and more adaptable per brief. With a trusted group of creatives and strategists, the shackles are truly off to offer clients today exactly what they need.
2 1/3
THE TIME.
In today’s online world, things move fast, and clients’ needs move faster. When it comes to ideation and producing work, the old ways and long turnaround times just don’t cut it anymore. That’s why we do things differently.
3 ONE DEPARTMENT.
ZERO LAYERS.
We have one department, briefed as a single team from the start. From day one all layers between client, strategy and creative are removed ensuring a fast, seamless, collaborative and accurate process for all.
4 PERFORMANCE
ACCOUNTABILITY.
We think KPIs, Business Performance and creative value numeration. We want to be accountable for the performance of the campaign post execution.
5 WE WORK
IDEA TO IDEA.
100% Independent. Non-bureaucratic. Making sure you get work that’s right for your brand and brief, and not just to meet our own targets.
6 WE INTERROGATE
BRANDS.
Great ideas come from inspiring problems. Inspiring problems come from good facts. Good facts come from smart questions. And smart questions examine culture, category, consumer, business, products and technology. We interrogate brands until they confess.
7 PROBLEMS ARE
OPPORTUNITIES.
We make strategy the heart of the creative thinking process and solution. Defining the core problem or business opportunity is only part of it. Investigating the deeper issues and barriers to success allows us to make truly breakthrough work for our clients.
8 OUR IDEAS LIVE
IN CULTURE.
Ideas that thrive in consumer culture spread faster and engage more. That’s why we aspire to create work that is relevant and ahead of the curve.
9 OPEN
COLLABORATION.
Our work is informed by the culture of collaboration. We work side-by-side with clients to make the work better and ensure total transparency every step of the way. We also collaborate with the best industry professionals in the region and beyond.
FOUNDER’S BIO.
Described by Dubai’s Media Week as “the dark horse” in MENA, Fadi has been credited with making his agencies and the region famous. He was the first creative director from his region to be ranked in the world’s top 10 in 2008, finding himself the #3 ECD worldwide in 2015, #4 in 2016 and #2 in 2017. Today he is considered amongst the top 10 advertising creatives in the world. Fadi was introduced to the world of design, digital and advertising two decades ago. Since then he has has worked for both small independent agencies as well as large global networks in Amman, Riyadh, Dubai, London, Doha, Manama, NYC and Toronto. He joined Impact BBDO in 2013, which heralded in a new era of excellence for the agency. Under his creative direction and leadership, Impact BBDO Dubai transformed into one of the best agencies in the world. Within his first year, Fadi led the agency to the #6 worldwide spot and #1 Agency & Network in MENA for the first time ever. In 2016, Impact BBDO Dubai also won the coveted ‘Dubai Lynx Agency Of The Year’ title for the first time and repeated the feat once again in 2017. Regionally it also won Agency Of The Year at Cristal, Loeries and MENA Digital. On the global stage, the agency was also named the ‘Most Awarded Agency in MENA’ at Cannes Lions, One Show, D&AD and LIA - propelling Impact BBDO to the #8 spot worldwide.
With a career that has seen many firsts for both his clients as well as his agencies, Fadi continues to raise the bar for innovation and creativity. As a result, he has become one of the world’s most awarded creative advertising leaders. His work has been recognized with over 700 industry honors at award shows across the world such as D&AD, One Show, Cannes Lions, Clio, LIA, NYF, Dubai Lynx, Loeries, Cristal, Cresta, PIAF and AdFest. He has chaired D&AD, PAIF, Cresta, AdFest and judged other prestigious shows such as One Show, Cannes Lions, LIA, Clio, NYF, Spikes and Loeries. After two decades of creating groundbreaking work for his clients, Fadi set out to break some new ground of his own. In 2018, he established ‿ and us, a creative marketing agency that heralds in a new era where creative collaboration – with both clients and partners- is the key to solving business problems. In a world where clutter-breaking ideas matter more than ever, ‿ and us is paving the way for a new way of thinking that reinvents how agencies do business in the region. Not just redefining the creative status quo, but truly offering clients today what they really need to reach their objectives.
SAY
HELLO.
WE LOOK FORWARD TO
HAVING YOU IN OUR OFFICE. WE HAVE THE BEST COFFEE IN DUBAI!